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The title indicates these points are of value to start-ups; and they are.  In reality, they are worth remembering for businesses of any size.

Cash is King – Cash is a frequent topic of conversation, but stating cash is king, puts it in its proper perspective.  Without cash your business is dead.  It’s important to know as much about your cash position as possible.  Know what your absolute, available cash is every day.  Forecast your cash position, if possible by the week, and certainly no less than by the month.

A little success can create a lot of overhead – We feel good about ourselves and our businesses when things are going well.  When we’re signing up new customers and when revenues are growing. It’s easy to feel we’ve turned a corner and things will to continue to be positive.  It’s also easy to feel we can now relax the purse strings and buy the equipment or increase the staff we had been thinking about.  Before you make those moves; step back and think twice. Do a ‘with and without’ cost justification of the expenditure and be absolutely positive you can afford to commit the current, as well as future cash, to the expenditure.  Otherwise, when the inevitable slowdown or reversals come, you could find yourself short of cash to operate your business.